diff --git a/deploy.sh b/deploy.sh
index 9e3644f..1fad349 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -16,6 +16,9 @@ if [[ -z "$TAG" ]]; then
   exit 1
 fi
 
+# Login to Greenbaum's private docker registry
+docker login registry.greenbaum.cloud
+
 # Use our tag for docker-compose
 export DEPLOY_TAG="$TAG"