diff --git a/build/linux/install.sh b/build/linux/install.sh
index c83a9f6..7bd9430 100755
--- a/build/linux/install.sh
+++ b/build/linux/install.sh
@@ -13,5 +13,5 @@
 
 rootdir="${1:-}"
 install -Dm755 "target/release/outfly" "$rootdir/usr/bin/outfly"
-install -Dm644 "build/linux/outfly.png" "$rootdir/usr/share/pixmaps/outfly.png"
+install -Dm644 "doc/branding/logo.png" "$rootdir/usr/share/pixmaps/outfly.png"
 install -Dm644 "build/linux/outfly.desktop" "$rootdir/usr/share/applications/outfly.desktop"
diff --git a/doc/branding/README.md b/doc/branding/README.md
new file mode 100644
index 0000000..0299149
--- /dev/null
+++ b/doc/branding/README.md
@@ -0,0 +1,18 @@
+# OutFly Branding
+## Colors
+
+- Primary color: #BE1251 (pink)
+- Secondary color: #CCCCCC (white)
+- Warning color: #F0D50C (golden)
+
+## Logo
+
+[![logo](logo.png)](logo.png)
+
+based on the [SVG Version](logo.svg), exported with Inkscape 1.3.2
+
+## Sticker
+
+[![sticker](sticker.jpg)](sticker.jpg)
+
+based on the [SVG Version](sticker.svg), exported with Inkscape 1.3.2
diff --git a/doc/images/screenshot3.jpg b/doc/branding/banner.jpg
similarity index 100%
rename from doc/images/screenshot3.jpg
rename to doc/branding/banner.jpg
diff --git a/build/linux/outfly.png b/doc/branding/logo.png
similarity index 100%
rename from build/linux/outfly.png
rename to doc/branding/logo.png
diff --git a/src/svg/outfly.svg b/doc/branding/logo.svg
similarity index 100%
rename from src/svg/outfly.svg
rename to doc/branding/logo.svg
diff --git a/doc/branding/sticker.jpg b/doc/branding/sticker.jpg
new file mode 100644
index 0000000..41dde9d
Binary files /dev/null and b/doc/branding/sticker.jpg differ
diff --git a/src/svg/outfly_sticker.svg b/doc/branding/sticker.svg
similarity index 100%
rename from src/svg/outfly_sticker.svg
rename to doc/branding/sticker.svg